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The
history of news transmission at UT
University of
Tehran, renowned as the
Mother University and Higher Education Symbol,
enjoys its own management aims, duties, programs, and
policies. For this very reason it has always tried to
communicate effectively with its addressees through
exercising different means at different times.
The activities of UT Public
Relations Office can be classified as:
-
Published news
transmission.
-
Digital news
transmission.
-
Correspondence with the
press
1.
Published news transmission:
A.
Press
cuttings:
UT news, published around the
country in the morning press as well as in the evening press
is compiled in different copies and dispatched to UT Board
of Directors. Press clippings are also published in the form
of a book twice a year.
B.
UT
newsletter:
In 1946 Dr A. Siasi, then UT
President, agreed with the idea of establishing an office
titled: "Office of Publication and UT Internal and External
Relations" supervised by an academician from the Faculty of
Literature.
The vastness of UT
Organization, the variety of faculties and affiliated
institutions and, moreover, the diversity of rules and
regulations at UT required efficient news transfer.
Publication of "UT Newsletter" was the first step to
this end which was published monthly at the beginning in
1947 and then changed to weekly. After the Islamic
Revolution it was named "Loh va Ghalam" until about ten
years ago which was renamed: Moddat", meant UT Monthly.
C.
Brochures and catalogues: UT Prospectus:
The University of
Tehran enjoys a unique and
outstanding situation among the universities of the country.
In order to introduce the University to all walks of life,
the UT Public Relations Office has tried to publish UT
prospectus. It was first brought out in1999 and the second
edition was published 5 years later. In 2006 it was
carefully edited, updated and then published again.
In addition to the
comprehensive prospectus of the University of
Tehran, The Public Relations
Office has brought out different brochures including brief
information about UT for visitors to it.
2.
Digital News Transmission
A.
UT
Sorush System:
This system (voice mail)
which was the first digital and the most modern way of news
transfer at that time, started to be used in 1998. With the
coming of internet the old system became old-fashioned.
Internet was faster and easier to use and therefore the old
system was replaced by internet.
B.
News
data bank
As internet became the major
means of communication, UT General Office of Public
Relations in cooperation with UT Informatics Center
established an internet database called UT News Network in
November 1998 in order to reflect the events and news of UT
and in 2004 the site was modernized. UT heads of public
relations offices are in touch with each other through a
system called News Circulation System. News items from all
parts of the University are gathered together and the most
important ones become available online.
3.
Contact with the media
Keeping in touch with all
sorts of media take place in the following ways at UT:
Ø
Holding press conferences
Ø
Compiling UT news and transferring it to the media
Ø
Asking the media to cover particular events of UT
Ø
Arranging the attendance of journalists and reporters to
cover the news and to have interviews with professors and
students
Ø
Providing replies to the media if necessary
UT General
Office of Public Relations has been presided over by the
following managers:
-
Abolfazl Mar'ashi
-
Fereidoon Pirzad
-
Saeed Najand
-
Sadegh Zibakalam
-
Mostafa Mohammadi Araghi
-
Jamal Rezaee
-
Ali Peyravi
-
Mehdi Tavasoli
-
Majid Sarsangi
-
Mohammadreza Rostami
-
Mehdi Faezipoor
-
Jamal Mousavi
-
Seyed Ahmadreza Khezri
-
Mohammad sadegh Ziaee
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